- Businesses are at risk of losing money to bad PRs
- Businesses have false expectations when it comes to PR
- PR agency director Jenna Gould provides advice on what to expect
Many entrepreneurs believe getting their business covered by the media is the easy solution to all their problems but in reality it takes time, commitment and a lot of hard work. PR agency director Jenna Gould examines the realities behind running successful PR campaigns.
I have lost count of the amount of times I've had clients come to me and say things like, ‘I want to try PR for a month and gauge the results to see if I'm getting the right ROI on it’, or ‘I've not got the budget but the money I'll get from speaker gigs generated by the PR you do for me will more than cover the costs of the publicity’. But when it happens that their return on investment figures don't stack up after just four weeks or they haven't bagged a £3,000 speaking gig in the first three months, is it really because the PR isn't working or the supplier isn't up to scratch?
Reality check
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