Good marketing isn’t about spending huge amounts of money on advertising – it’s about recognising the great ideas all around you, explains Geoff Ramm, an observational marketing specialist and speaker at this year’s Sage World small business conference.
Geoff has been described as the 'Peter Kay of marketing' – but what do comedians and marketers have in common? Quite a lot, according to Geoff. Just as the TV funnyman draws inspiration from his surroundings to create their material and entertain the crowds, business owners should look to their every day experiences to find the hook that will get their business talked about and customers through the door, says Geoff.
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