Quora: Overblown hype or useful business tool?
Q&A site Quora is the latest darling of the social media space. But is it of any use to businesses? Steve Richards investigates.
Quora has polarised opinion. Fans think it’s smarter than Twitter (it won ‘best new start-up of 2010 in the Crunchies awards). Detractors view it as self-indulgent navel-gazing by social media types. Its investors reportedly value the company at a whopping $300 million; some observers think it’s interesting, but not worth its valuation. Its founders may have something to do with the level of investment (and media attention) it has attracted: among them are former Facebook employees, Adam D’Angelo and Charlie Cheever.
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder.
If you haven't got an account, it's free to set up and only takes a minute,
click here to register
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. 
Join our social media discussion group and share your Twitter username with other BusinessZone members. 
We've got lots of free books to give away; all you've got to do is review them!