SEO v social media marketing: Getting the best of both worlds

  • Search engine optimisation and social media are sometimes seen as competing marketing methods
  • In fact, while SEO targets those actively looking for your services, social media takes your services to the people
  • A well-rounded internet marketing strategy encompasses both sets of tools

Internet marketer Nikki Pilkington takes a look at how SEO and social media function as marketing tools, and asks if it’s war or a match made in heaven.

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