There are lies, damned lies and bodged PR: How to deal with a PR crisis
A digital agency recently faced a social media backlash after publishing a list of legal firms on Twitter. Heather Townsend looks at the credibility and crisis management lessons for small business owners.
The Lawyer recently published an article on the top 10 law firms on twitter, which provoked a massive backlash from the members of the legal fraternity who do frequent twitter. The hapless digital agency behind the article and original research, have emerged, shall we say, with a powerful learning of how not to do social media, and exactly how wrong online PR can go.
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