There’s a hole in your (marketing) bucket, dear business
Posted by bryonythomas in Marketing & PR on Wed, 06/07/2011 - 10:00
Most small businesses turn to marketing to top up their cophers with new clients and customers. But on closer inspection you’ll often find it's a case of running expensive taps into a leaking bucket.
If you imagine that every time someone pays you for your products and services, they’re topping up a bucket you can quickly see how addressing any leaks can make real business sense. Asking yourself the following six questions can up your profits without needing to outlay any cash in generating a single additional lead.
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