- From Games 2012 to 2012 London: The trade mark restrictions LOCOG has put in place
- Examples of past infringements of Olympic trade marks
- Opportunities businesses can still seek to promote themselves avoiding pitfalls
Although there are restrictions on Olympic images, logos and words, marketing opportunities still exist for small businesses in the lead up to London 2012. Mark Kingsley-Williams explains.
The London 2012 Olympics present a fantastic opportunity for small and start-up businesses to promote their products and services. Increased tourism to the UK, coupled with general excitement about the games is expected to boost spending. Although the event is associated with large corporate sponsors such as McDonalds and Coca Cola; there are opportunities for small businesses to get involved.
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