- Media: Video
- Become too mainstream and you’ll alienate your core supporters
- It’s not your customers you need to satisfy; it’s other people's
- Customer data should make the selling process seem more human
- All marketing does is give you an opportunity
- The biggest mistake made is failing to ask people to buy something
- A sincere apology when something goes wrong is vital
Straight talking business expert Geoff Burch outlines six ways entrepreneurs can you kill their relationships with customers stone dead.
Described by Later Magazine as "Britain's toughest business guru", Geoff Burch cuts to the chase and shows how easy it is to put off customers from buying your product or service. Those easily offended may want to click away now.
This video originally appeared on our sister website MyCustomer.com.
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