Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.
This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!
Gartner CRM Summit puts enterprise CRM back on the agenda
It's a turning point year for CRM, according to speakers at the Gartner CRM Summit in the US, with enterprise scale deployments making a comeback. Dep...
Loyalty redemption takes a step forward
Great tomes have already been written on the innovative marketing strategies supporting CRM, loyalty and reward programmes; detailed customer analysis...
Special report: Google - the new CRM front line?
With two of the leading on demand CRM firms getting into a Google related war of words and the search engine firm gearing up to take on Microsoft, is ...
The Key Account Management Dilemma - Risks!
Professor Lynette Ryals of Cranfield School of Management, is an acknowledged authority on Key Account Management (KAM) and conducts ongoing research ...
Opinion: Losing customers with CRM
Strip-mining is simple. You find a patch of earth and dig until you’ve used up what's there. Then you hope you can find somewhere else to dig.Tradit...
Interview: Don Peppers - The philosophy of Key Account Management
In this interview with Don Peppers, author of numerous books on 1:1 Marketing and CRM we explore the philosophy behind Key Account Management (KAM), a...
B-to-B direct mail: Don't get lost in the details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things th...
6 steps to Customer Profitability Analysis
A synopsis of Chapter 1 of Professor John A Murphy’s book: Converting Customer Value from Retention to Profit © 2006 John Wiley & Sons Ltd.The ...
Customer surveys – What's the purpose?
What is the real purpose of customer surveys? The answer changes, depending on who you ask. Ask a company and they will tell you that they are seeking...
Precision marketing: Turbo-charging your investments
Organisations are using a variety of technologies, outsourced services, and internal resources to drive performance improvements through use of precis...
30 ways to market your business on the cheap
The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.
The happy art of networking
Former Dragons' Den panellist Doug Richard a networking how to guide for the shy and polite. Click here.
Boot Camp: PR and social media secrets from the experts
The Business Factory Boot Camp is training four entrepreneurs in PR, social media and marketing. Read what our expert mentors have told them and see what they achieve. Find out more.
Book Club
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Editor's blog
Opinions and commentary on the issues that matter to entrepreneurs by BusinessZone.co.uk editor Dan Martin. Read his blog.
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