Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you. 

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

Why you need to forget customers and focus on fans

2010-05-12 09:56 - 2369 reads - 1 comment
fans
Entrepreneurs should stop concentrating on generating more customers for their business and instead focus on winning more fans.

Marketing lessons from Brown, Cameron and Clegg

2010-05-07 11:40 - 1548 reads
Leaders' Debate with David Cameron, Nick Clegg and Gordon Brown
How does the electioneering of the main political parties compare to marketing in business? Emily Cagle investigates.

How to beat the business giants

2010-05-05 11:46 - 2216 reads - 2 comments
David and Goliath
Talking to small business owners, Benjamin Dyer has learnt many lessons about how you can take on big competitors and win. The article offers five tips.

Goal setting in social media: Why hit and hope doesn't work

2010-04-28 09:26 - 1889 reads - 3 comments
football in a goal
Nikki Pilkington explains why a clear set of goals and a commitment to the long term are both vital features of a successful social media campaign.

An entrepreneur's guide to crowdsourcing

2010-04-21 09:32 - 2636 reads - 3 comments
crowdsourcing
Fergus Dyer-Smith explains how every small business can tap into the wisdom of the crowd.

The Pitch 2010: Five reasons why you have to get involved

2010-04-19 18:28 - 3128 reads
Anthony Lau, founder, Cyclehoop pitching at the final of The Pitch 2009
BusinessZone.co.uk's The Pitch 2010 is the UK's most exciting competition for small business owners. Here's why you have to get involved.

Has your got the business X-factor?

2010-04-09 13:31 - 1736 reads
The X Factor logo
If the business equivalent of Simon Cowell came across your company, would he think it had the X-factor? Chris Barling examines the key drivers behind a successful business.

Can Google Buzz benefit your business?

2010-04-07 10:25 - 2633 reads
Google Buzz logo
Now that the dust has settled on the controversial launch of Google Buzz, Neil Davey investigates whether it offers real business opportunities.

Exclusive video: Dell expert on making the most of social media

2010-03-31 10:59 - 2855 reads - 2 comments
Facebook and Twitter logos
In this video recorded in New York, Dan Martin speaks to Dell's Kara Krautter about how entrepreneurs can reap rewards using the latest online tools.
Video

SEO v social media marketing

2010-03-19 10:00 - 3381 reads - 10 comments
Twitter and Google
Internet marketer Nikki Pilkington takes a look at how SEO and social media function as marketing tools, and asks if it's war or a match made in heaven.
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30 ways to market your business on the cheap

The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.

The happy art of networking

Former Dragons' Den panellist Doug Richard a networking how to guide for the shy and polite. Click here.

Boot Camp: PR and social media secrets from the experts

 

 

 

 
The Business Factory Boot Camp is training four entrepreneurs in PR, social media and marketing. Read what our expert mentors have told them and see what they achieve. Find out more.

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