Marketing | Social Media and Networking

a Sift Media publication

Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you.

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

Making the most out of your website: A guide to online success

2013-02-01 12:31 - 2790 reads

Karl Lewins, business development manager at website experts it'seeze, runs through the essentials for small businesses who want to develop that online wow factor.

Why driving traffic to Facebook is stupid

2013-01-30 12:48 - 4799 reads - 1 comment

Businesses which drive lots of internet traffic to Facebook should be careful, says Ray Wang. Natalie Brandweiner met the analyst to find out why.

The best day for your business to post on Facebook [INFOGRAPHIC]

2013-01-23 12:35 - 6189 reads - 4 comments

Based on analysis of the Facebook pages of 1,800 leading companies, this infographic outlines the best day to post on the social network for different business sectors.

The ultimate guide to branding for small businesses: Part two

2013-01-23 12:28 - 2923 reads

In part two of a two-part guide, experts explain how business owners can invest in their brand to reap financial rewards.

Seth Godin: Why you need to fly closer to sun in the connection economy

2013-01-18 12:58 - 859 reads

Dan Martin summarises the arguments put forward by legendary business blogger Seth Godin at a recent event in London.

The ultimate guide to branding for small businesses: Part one

2013-01-16 12:35 - 3514 reads - 1 comment

Research shows companies that invest in their brand reap financial rewards, so why are many SMEs not doing it? Experts offer advice in part one of a two-part guide.

Don't feel sorry for HMV

2013-01-15 17:07 - 995 reads

The current contracting of the high street, with the sad result of thousands of redundancies, is no one's fault other than the employers.

Five clever ways to analyse your business data to boost your sales

2013-01-09 12:30 - 1909 reads

Jason Bissell looks at how business owners can use their marketing data to stay lean, focused and achieve sales goals.

How to run a successful business from home

2013-01-04 12:31 - 3985 reads

One of the most popular subjects in the UK Business Forums Startup Clinic, sponsored by Microsoft, is running a business from home. Dan Martin summarises the key advice.

2012's 20 most popular BusinessZone blog posts

2012-12-31 14:00 - 1897 reads

Our editors and members wrote hundreds of blog posts in 2012 which attracted tens of thousands of reads. Here are the 20 most popular posts from the past 12 months.

15 tips for the Google AdWords beginner

BusinessZone member John Giazzi offers advice on how to make the most of Google AdWords. Read his blog post here.

10 ways Twitter can benefit your business

Twitter offers entrepreneurs many way to promote their business. Here are 10 of them.

Editor's blog

Opinions and commentary on the issues that matter to small business owners by BusinessZone.co.uk editor Dan Martin. Read his blog.

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BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.