Marketing is key to any small business and while there has never been more opportunities to spread the world about your SME, it’s important you work out which options are right for you. 

This section provides everything you need to know small business marketing. Covering subjects including social media, online marketing, advertising and PR, this is your essential guide to effective business marketing!

Video: Lord Sugar's business basics - Part One: Starting up

2010-02-19 10:16 - 3788 reads - 3 comments
video
In a new series of video tips, The Apprentice star Lord Sugar offers advice on the key processes involved in starting a business.
Video

Seven tips to simplify your online marketing efforts

2010-02-12 17:33 - 2647 reads - 3 comments
top tips
Nikki Pilkington explains how to make your daily internet marketing efforts less of a hassle.

Why winter is the best time for business networking

2010-02-12 10:37 - 1238 reads
snowball
It may be cold outside but winter is the perfect time to get out there and make new contacts, argues Charlie Lawson

Young leaders conference marks the rise of the Real Time Generation

2010-02-09 21:16 - 864 reads
One Young World logo
As hundreds of under-25s from around the world gather for a unique leadership conference, organisers have called on businesses and politicians to recognise the rise of the Real Time Generation.

Top 10 worst customer complaints

2010-02-03 15:31 - 4905 reads - 4 comments
angry complaining customer
All business owners have to deal with difficult customers at some point but how do your experiences compare with the 10 worst complaints one small company faced in 2009?

The Best of TED: Seth Godin on using tribes

2010-01-27 11:57 - 2162 reads - 3 comments
Seth Godin
In this video, entrepreneur Seth Godin argues that the web has ended mass marketing and revived a social unit from the distant past: tribes.
Video

Why real thought leaders go to bed with their clients

2010-01-27 10:51 - 1345 reads
heart
Mindy Gibbins-Klein outlines three ways entrepreneurs can achieve a more intimate and successful relationship with clients and customers.

Fancy some free social media for business training?

2010-01-26 10:02 - 1156 reads
social network logos
Running a business turning over more than £500,000? Want to receive some free training in the benefits of social media? Willing to give feedback? Our latest offer is for you!

Branding Disasters: The rebranding of British Airways

2010-01-22 10:33 - 2380 reads - 1 comment
British Airways ethnic tailfin
While a rebrand can breathe new life into a company it can all go horribly wrong if it isn't embraced by customers.

Seven internet marketing sins

2010-01-15 10:02 - 4219 reads - 4 comments
devil
Nikki Pilkington looks at the mistakes small business entrepreneurs all too often make in a bid to get noticed online.
« first‹ previous…2345678910…next ›last »

30 ways to market your business on the cheap

The modern business world throws up a host of cheap and even free marketing opportunities which are perfect for small businesses. Read 30 of them here.

The happy art of networking

Former Dragons' Den panellist Doug Richard a networking how to guide for the shy and polite. Click here.

Boot Camp: PR and social media secrets from the experts

 

 

 

 
The Business Factory Boot Camp is training four entrepreneurs in PR, social media and marketing. Read what our expert mentors have told them and see what they achieve. Find out more.

Featured sponsors

Office Supplies and StationeryOffice supplies

Book Club

We've got lots of free books to give away; all you've got to do is review them! Join our Book Club.

Editor's blog

Opinions and commentary on the issues that matter to entrepreneurs by BusinessZone.co.uk editor Dan Martin. Read his blog.

Latest tweets

Create your FREE BusinessZone.co.uk account to:

  • Access all articles in full
  • View multimedia
  • Receive email bulletins
  • Send private messages
Register now

Login

Forgotten your password?

Do you tweet?

Join our social media discussion group and share your Twitter username with other BusinessZone members. Click here.

What one thing could your business not survive without?

We're putting together a list of business owners' must-haves. Tell us yours here.

BusinessZone TV

Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. Watch here.