Maximising your web sales with upselling

Getting people through the door, or to the website, is job number one for retailers. However, it’s not everything. Just as on the high street, the process of selling to customers doesn’t end when they reach your web site, that’s where it starts. Chris Barling advises on how to boost sales through upselling.

If you want to be successful as an online retailer, it’s good to balance the cost of getting traffic - through search engine optimisation (SEO) and pay-per-click (PPC) - alongside activities you carry out on the site. Increasing conversion and driving up the average order value can mean the difference between success and failure, or maybe a moderate versus a fantastic business.

Thus “sales maximisation” is often seen as the Nirvana of online trading and the good news is that if you have a half-decent ecommerce solution, it’s not that difficult to work on maximising your sales. There are a number of simple techniques you can use to persuade buyers to part with more of their cash. Some of these can also increase conversion rates, so they are well worth a try.

1. 'Best Sellers' and 'New Products'