Q&A: Panasonic explains 'recession busting' VoIP promotions

BusinessZone.co.uk technology correspondent Jon Wilcox speaks with Panasonic’s UK marketing manager, Steve Gerrard, about the company’s latest internet telephony offerings.

Q: The past 12 months have been difficult for business. What feedback have you had from clients about how the recession has affected their plans to update their office technologies?

A: In our experience it has really only been the past six or seven months that have shown real signs of economic belt tightening and this trend has varied widely from business partner to business partner. Partners with a broad, geographic base of customers have noticed a decline in their business, not necessarily with projects being cancelled but with purchasing decisions being stalled. Partners focusing on government, education or healthcare have not necessarily seen any drop-off in business over the past 12 months.

In response to the economic belt tightening we have introduced specific promotions to ease the burden of upgrading to a new communications platform so companies can benefit from the latest developments in technology.

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