Fight the fear: How to make a success of cold calling

For many entrepreneurs, cold calling ranks up there with public speaking and death. But that needn't be the case. Marcus Cauchi explains how to use it to massively benefit your business.

If Darwin were alive today, he would probably say that recession is Mother Economy’s way of weeding out those that cannot adapt. His advice; put yourself in danger of making some sales or face extinction. Nobody likes cold calling. The cold hard truth, if you don’t cultivate a positive prospecting culture in your organisation, you could go the way of the Dodo.