- The recession has changed the business and communication landscape
- To nuture a relationship, contact decision makers several times using different communication types
- All of your approaches should be co-ordinated and convey the same message
- Apply a well thought-out, highly targeted campaign that continually builds on your first approach to reinforce your message
Liz Jackson, entrepreneur and star of The Secret Millionaire, explains how to generate sales leads to help your business makes it through the economic downturn.
The recession has changed the business and communication landscape. It has put pressure on budgets, with many people simply battening down the hatches until the storm has passed. However, the perception of doom and gloom in the market is just that - a perception. Yes of course, companies are being far more cautious, but this doesn’t necessarily reflect the ability to find business during the recession. It is there; you just have to use a highly targeted approach. And that’s where sales leads come in.
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