Entrepreneurs go 'ding dong' for Bing?

Posted by Jon Wilcox in Technology on Thu, 04/06/2009 - 20:51
Microsoft’s latest attempt to wrest the online search crown from Google has launched, but what do entrepreneurs using BusinessZone.co.uk's sister site UK Business Forums make of Bing? Jon Wilcox reports. This week, Microsoft launched Bing, the corporation’s latest bid to increase its share of the online search market. Google continues to reign supreme in the sector, with a 64.2% share in the US, followed by Yahoo and Microsoft Live Search on 20.4% and 8.2% in April respectively. But will replacing Live Search with Bing, coined a ‘decision engine’ by Microsoft, make a difference to how SMEs approach Search Engine Optimisation? Will it prompt them to switch from Google to Bing as a search tool?

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