Martha Lane Fox appointed as government's digital champion

Posted by Dan Martin in Technology, Business trends on Wed, 17/06/2009 - 10:53
  • Martha Lane Fox tasked with helping ministers' digital inclusion agenda
  • Her position was announced as part of the government's Digital Britain report
  • Lane Fox started Lastminute.com with Brent Hoberman in 1997
  • She is the latest high profile figure to be appointed as a government advisor
As part of the government's Digital Britain announcement, entrepreneur and Lastminute.com co-founder Martha Lane Fox has been appointment as the UK's first digital champion. Lane Fox, who started the travel website with Brent Hoberman in the 1990s, has been tasked with encouraging households not currently online to take up broadband packages. In particular, the elderly and those with disabilities and low income families will be targeted.

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