Teenage analyst sees no point in Twitter

Looking for insights into the media habits of teenagers, investment bank Morgan Stanley turned to intern Matthew Robson (Aged 15 yrs & 7 months) to investigate. “Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it,” the bank said in its introduction to his report. The bank says teenagers are the vanguard of the digital revolution, and their habits are likely to shape the market in the years to come. Teens are consuming more media, the bank notes, but are not generally prepared to pay for it and resent intrusive advertising. Mobile phones, games consoles and music players are the most important devices in their lives. Print media, however, are viewed as irrelevant, while live events remain one of the few sectors where suppliers are successfully parting youngsters from their cash. “While these trends will not necessarily surprise, their influence on TMT [technology, media & telecommunications] stocks cannot be underestimated,” the research paper noted.