The recent outage at BlackBerry led to a disrupted service for thousands of small businesses which lasted for several days. As the problems progressed, the mobile phone company was criticised for being slow to respond to customer questions. In this video, BlackBerry's Dan Sloshberg explains how the incident impacted on its relationship with small companies, what entrepreneurs can learn from how the company handled it and how firms can take advantage of mobile and digital tools.
After the outage: BlackBerry's Dan Sloshberg on winning back the trust of small businesses
15th Feb 2012