Go local: A manifesto for the independent shopper [INFOGRAPHIC]

Dan Martin
Former editor
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There's a huge interest in supporting local businesses at the moment. From Mary Portas' Portas Pilots to the Independents Day initiative, all sorts of individuals and organisations are encouraging the public to shop with local retailers.

One of the more engaging campaigns is Totally Locally which supports local communities in promoting high street stores through an impressive range of free marketing material.

The campaign provides some eye-opening statistics on what supporting local companies can do for the economy. Check this out for example, which focuses on Leek, the Staffordshire market town:

Totally Locally has also created a powerful "manifesto" to encourage shoppers to go local:

Let's hope that it all makes a difference.


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