If you haven't caught the brilliant BBC comedy series Twenty Twelve, you must! The parody of the organisation behind the big sporting event that is happening in a large city in England this summer (covering myself in case of brand infringements!) is unbelievably close to reality.
As well as the television show itself, the beeb is providing online content and this interview with PR strategist Siobhan is truly wonderful. Us fans of social media often get caught up in the whole theory of it all and the video is a fantastic reality check. Enjoy!