How CRM Improves Business with Cloud Computing, Big Data and Mobility

Marketing Executive
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 This is 2012 so by now you've heard the oh-so-hot-right-now terms cloud computing, mobility and the more ambiguous big data. These are all terms that suggest where the future of enterprises is heading in a digital age that is suffering from information overload.

All these terms don't need to scare you away from updating your IT. CRM, such as hedge fund CRM, can help you tackle cloud computing, mobility and big data in one easy to use software solution that even the most computer illiterate employee can use. 

I say enterprises, rather than just IT, as cloud computing mobility and big data impact enterprises as a whole; helping to refine business practices, improve productivity, innovation and growth.

Let's address cloud computing first shall we? With numerous SME and HR websites touting the benefits of a flexible work environment more enterprises are looking at more mobile employment. This means that they are also looking at cloud computing software to solve issues of sharing and communicating information in real time across multiple locations. Even if your business is centralised, having your information stored on the cloud makes sharing information easier across the company as well as protecting this valuable information from being lost due to hardware failures, natural disasters (it happens) and power failures.

Cloud computing refers to hosted services delivered over the internet and can be broken into three defining categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). For businesses the leasing of these services is appealing; they offer the flexibility of having a cloud based server without the hassle of maintaining your own infrastructure, platform or software. 

SaaS has particularly seen an increase due to Customer Relationship Management (CRM) software, with businesses set to spend $13 billion globally this year according to Gartner, leaders in information technology research. CRM is that helpful piece of software that streamlines business practices, improves customer relations (when used correctly) and helps correlate all that big data that's floating around. CRM is an integrated software solution that offers emailing and marketing and houses this all important client data.

Think of all that data and knowledge that your employees have about customers, this information if shared, tracked and analysed can help focus your business strategy and keep you ahead of the game.

The wonderful thing is that there are multiple CRM platforms available to suit the needs of your industry. Just look at investor relationship management CRM; it is tailored to the financial industry and helps to process the data that is important to this industry.  The economic downturn has meant that asset managers need to be more transparent, and help cultivate client and investor relationships. The better a hedge fund performs the more investors it attracts. This means that there is an influx of client information.

Hedge fund CRM software for the investment management sector helps to process this data that once shared within the company better equips asset managers to make informed decisions. CRM like fund of fund CRM helps to harness major IT trends of cloud computing, mobility and big data in business practices helping to improve customer relations and profit margins.


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