How to communicate change effectively

Digital Marketing Manager
Thales Training & Consultancy
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The technological revolution has made it easier than ever before to communicate with people.  The proliferation of e-mails and the perceived need to keep people informed about every little thing, can sometimes takes over working life and can distract us from our core objectives. Even when we are in meetings we have emails waiting for us when we get back to the office, and most of them are trivial or unimportant. 

The myth of the paperless office which was touted at the end of the last century is just that, a myth, as we sometimes find ourselves buried under mounds of unnecessary photocopies.   We search for data on the Internet, only to find 10,000 options facing us.  We may end up none the wiser and less well-informed.

More communication, therefore, does not necessarily mean better.  For many of us the problem now is not too little information but too much.  The question then is, how to make communications work? In the context of change this question becomes critical.   Effective communications are a critical element in the successful management of change.  Business transformation courses and change management courses provide the tools and techniques to smoothly implement change and transformation programmes and manage them more effectively.

Effective leadership, a clear vision, sound values and commitment are all crucial to delivering successful organisational change but are worthless if they cannot be communicated successfully. At a more basic level too we also need to communicate the rationale and detail of the proposed change for example:-Why is change necessary? Why are these particular steps being taken? What practical impact will the changes have? What kind of actions or response will be needed from staff?

These are all simple questions, but many change programmes have floundered because the responses have not been effectively communicated to the people.  In too many organisations change is just something that happens to employees, often in a series of apparently contradictory shockwaves, with no one taking the time or trouble to explain what is going on or why.

Effective communication is, therefore, key to any successful change or transformation programme.  There needs to be clear and consistent communication about what is going on and why.  Organisations need to ensure that there is full understanding of the rationale for change, its aims and of the various activities or steps that will contribute to the overall process.  This means ensuring that all those involved fully grasp the vision, commitment and values of the change leaders. 

Organisational change can be a problematic and stressful process for all involved.  Effective communication is often undermined by precisely those factors that make communications so critical. The anxiety and uncertainty that often accompanies change usually means that the rumour mill is working overtime, and so it is crucial that all relevant information about the change process is appropriately and efficiently channelled around the organisation.

Thales Training and Consultancy offers a range of business transformation and change management training courses business transformation courses and change management courses including Management a changing environment – ILM accredited and Leadership skills training to help managers and senior leaders to communicate and manage change and transformation more effectively. For more information or to book a course please contact Sarah Harvey on 0800 313 4712.


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