ContentCal closes £400K funding

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We launched ContentCal in beta back in 2016 with a clear vision – to provide a new way for businesses to manage social media content.

Today, a team of 20 people, we are proud to power hundreds of thousands of social media posts for companies across the globe. ContentCal is now used by hundreds of businesses ranging from large corporates to small-medium sized business every day.

The story of how ContentCal came to be actually begins back when we were social media agency ASTP. As a small and busy team, we found there was a lack of tools on the market that adequately met our needs in managing social media content across a broad client portfolio. So we created ContentCal – a social media tool that streamlined content planning, creation and publishing into one clear visual calendar – and life got a little better.

We figured we were on to something, and made the decision to launch ContentCal to market in 2016. As we’ve grown over the past year, we’ve received invaluable support and feedback from our client base – feedback that has helped us to plan for the future of ContentCal.

Having received £400,000 in our most recent round of funding, we are now incredibly excited to make these plans a reality and push forward with the next chapter of ContentCal – merging agency ASTP under the ContentCal brand to re-launch as a new CaaS (Content as a Service) business.

The latest round of investment is a result of ContentCal’s participation in London-based accelerator scheme, ‘The Accelerator Academy’. Our investors include ContentCal Chairman Colin Smith, ex-President of Textura Europe and mentor at the Accelerator Academy.

ContentCal provides a new way to create and post content, including approval flows across multiple seniorities and a clear visual calendar that provides a ‘birds-eye view’ of posts across multiple social media channels, including LinkedIn, Twitter, Facebook and Instagram. Our unique vision is to merge this software with a team of social media marketing experts and empower businesses of all sizes to take control of their social media marketing.

ContentCal CEO, Alex Packham, sums up the decision to merge the two businesses.

“We recognise that quality content takes time and planning. Having worked with large corporates, SMEs and agencies over the past few years, we’ve seen a huge increase in the need for cost effective content creation and distribution in organisations. ContentCal has been developed to provide those efficiencies and now we are perfectly placed to help as many companies as possible streamline their content creation and publishing efforts.”

We have big plans for the year ahead. With the new funding, we are investing in product development capabilities to build some innovative new features and position ContentCal for a Series A in late 2017. In addition to this, we are focusing our efforts on growing ContentCal’s marketing and sales effort, kicking off next week at the B2B Marketing Expo, taking place on 28th & 29th March at the ExCeL London, where we will be exhibiting at stand B842.

We can’t wait to get out there and show ContentCal to marketing professionals looking to accelerate business and drive leads. Our CEO, Alex Packham, will also be speaking at the event - on 28th March at 2pm - about starting ContentCal and how to grow a B2B business with social media.  

A young company with big aspirations, we are aware, ambitious and over-achieving for our age - ContentCal is on track to earn see 115% growth year on year in 2017. We are proud of our early achievements and excited to push forward in the year ahead on our mission to raise the bar of creative content.


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