Virtual reality app development and augmented reality app development has been trendy in recent time, and it is not difficult to know why. Every app developer wants to enter into the VR industry because it has been successful. Apps like Pokémon Go proved that users are fascinated by these technologies. It is no longer a movie scene, but one that can be experienced in real life.
A survey that was conducted on over 4,500 developers in a Game Developers Conference also confirmed that virtual reality app development is ready to become hot. About 39% of the app developers surveyed showed that they are creating apps for AR/VR platforms and devices, or plan to do so.
The survey shows a high interest in Virtual Reality development. Advances in the VR software and hardware, with dropping price points, has made VR gaming technology both accessible and powerful. Most app development companies, now confident in VR apps sustainability, are taking its development seriously.
VR game revenue alone is projected to make $45.09 billion by the year 2025. Here, we will consider a few reasons why VR app development is big business.
• Virtual Reality Apps Are Driving Virtual Reality Adoption
A growing number of app developers are leaving outdated platforms for VR. Thanks to the increasing interest in VR app development.
As virtual reality app companies create more and more VR apps, content investment dollars will move from 2D and 3D content to near-realistic content. Also, advances in top-notch content creation will bring new opportunities for VR application developers to create apps with higher-quality imagery.
It is now clear that VR isn’t going anywhere as there is a list of firms involved in VR content creation. This provides new opportunities for the developers who can build highly-details apps.
• VR App Platforms Offer a Premium VR Experience
Apps and games have progressed since the 70s. While PC and Xbox games hold a loyal market share, the future of gaming belongs to VR platforms.
Advances in hardware and software have taken VR gameplay to higher levels. Both 2D and 3D games are pale when compared to the interactive, immersive experiences offered by Virtual Reality gaming platforms.
Also, the availability of different budget devices allows the developers to target users who buy on a budget, people who do not mind spending a lot for the best VR app experience, and every other person in-between.
VR platforms that are VR exclusive, or support VR apps, can be categorized into three:
• PC-Powered Headsets
Currently, the most advanced Virtual Reality platform is HTC Vive. It has great room-scale tracking response as well as a full selection of advanced sensors. This design is the best platform for many developers who want to provide an ultimate VR app experience.
The next in line is the Facebook’s, Oculus Rift. This excellent platform explores how to incorporate multiplayer VR apps into social media. For developers who are experienced in social media, this platform could be the best place to create app technology that Facebook might even want to buy.
• Smartphone-Powered Headsets
This smartphone-powered platform offers a treat for everyone. Developers who plan to enter into VR creation on a small budget can use the viable Google Cardboard. The development cost for it is relatively low, and the low cost makes it easier to reach the masses.
The Google Daydream is still new but represents an opportunity for VR developers to build VR apps from simple to moderate difficulty.
Samsung Gear VR is also a solid platform for VR with a growing market. Samsung is presently the leading gear in the mobile VR industry.
The Sony PlayStation is a household name with a huge fan base. While this console-based platform requires that users stay close to home, its tech specs allow developers to build a premium quality Virtual Reality experience for a home-based audience.
Virtual Reality Games Offer Exceptional ROI
If your app development budget is just $20K or $20M, VR app development can bring tremendous returns on investment. Consider the Grand Theft Auto V. which sold over 75 million copies, and it grossed over $4.2 billion. A figure that is higher than the GDP of some countries.
Even if not every Virtual Reality app will earn seven figures, this instance proves that users are willing to spend some money if the VR app captures their attention.
Some simple VR apps that cost $6K to $10K to build can provide multiplied returns after some years.
Although console and PC gaming markets are strong, and app development companies are progressively turning to mobile development as their target platform. An example of such is Alibaba, a Chinese tech company. In a coalition with some other mobile gaming firms, Alibaba is investing one billion yuan in mobile app distribution.
This shows that Alibaba wants to capitalize on the growth of apps in the market and is proof of the success of VR. No one knows the market better than the company. If they expect exponential growth in that stiff mobile app market of China, growth should be expected everywhere else.
How does this affect VR apps? The popularity of Samsung Galaxy tablets and phones, alone, builds a good market for VR app developers. Revenues for mobile app revenues surpassed both PC and console app earnings in 2016. We expect this trend to continue all through 2017.
Overall, mobile app development of all types is a safe bet, and mobile Virtual Reality gaming holds more promise for users and developers.
Development is More Affordable
Another reason developers need to consider VR app development is the cost. Thanks to app development platforms like Unity3D, as well as extensive software development kits provided by device makers, developers can build VR games that are powerful and also cost-effective to create.
While building unique characters and a cool user story is still a challenge, creating VR apps and games is getting easier day-by-day.
Whether you plan to develop your own Virtual Reality game or get a developer, the fantastic resources available can keep the development cost within the budget.
As with all technology-driven markets, success in Virtual Reality gaming will lead to three questions:
1. How well do developers know the market?
2. How well do developers know the technology that is prevalent in the market?
3. How well can developers leverage this technology to meet the market demand?
In this highly competitive industry of VR app development, you can’t afford waste any time. You need the best technology built for the proper platform for your Virtual Reality game. This takes careful planning, as well as a technology partner that knows VR app technology alongside the VR market.