What transforms a general business to a big brand? Or apart from owners who take the business skyward? You get this thing straight in your head, they are the customers who are the ultimate king of the market. Even when you have each and every prospect of top-notch quality, what’s the point when customers don’t acknowledge it or don’t appreciate it or in turn don’t follow it? Today’s customers are not satisfied with just a storefront or with the website, what they need is mobile visibility. Attention must be paid on what thoughts encircles peoples mind about your brand. Let’s pour some brainstorming and hunt for the ways to keep them happy and contended through mobile apps.
1) Be handy with the user data
None of the integration or improvements are as much important as that of data-driven customer reports. Location specific reports and other analytic tools should be put into exercise to get to the core of the mobile journey of the customer. Indulge in deep research on what your customers are spending their time on and come up with something similar and you won’t have to put your brains into striving hard to drive users. Making some alterations just in the color scheme also impacts the users in a massive manner. Bright and flashy colors can look really bad and annoying and result in getting bad reviews about your mobile app. Bad color combos in the app can encourage the users for negativity and flagging and vice versa. Take reviews of some popular mobile app development company and work accordingly. Pay heed on every minute peculiarities and you can win the hearts of your customers.
2) Establish a mobile image
Customers won’t toggle to your own website for getting detailed information. Generally, they interact with the third party sites and share their valuable feedback, complaints and also praise. Now, here lies the challenge or we can also say the opportunity. Well, you yourself can be that third party and indulge in conversation with your valuable customers and work on their reviews and boom it's a win-win situation for both of you. You are guided with your next moves and customers get their problem redressal. Even when you are not that third party, you can keep a track and identify your improvement sectors or pull the conversation over.
3) Be redolent with media additions
Satisfying the customer or impressing the customer with the web is easier than doing it with mobile application development. There is no comparison standard between the screen size of the mobile device and laptop or desktop and hence evocative media becomes a top-notch priority to entail the customers with an excellent mobile experience. Attraction and understanding both will be more with visual aids like images and videos keeping the content aside. Images and videos that are mobile friendly engages the audience and hits their mind and leaves a positive image in the user's mind. Mobile optimized images that define your content in the best possible manner catches the eye balls of the customers at first glance and then their heart. These images should be formatted to perform as per mobile load time as users don’t have the patience to wait more and they will jump on to your competitor if you are not quick enough to provide them what they want on the go. The images should carry descriptive file names, catchy captions, and apt attribution.
Pratik Kanada is a founder & CEO of 360 Degree Technosoft, a leading mobile app development company specialized in Android and iOS app development. We make app ideas into reality by providing unique design and development services across iOS, Android and Windows platforms.