11th Mar 2011
Organisers of Bristol’s contribution to a worldwide charity fundraiser driven through Twitter are encouraging local businesses to get involved.
For the third year running, Bristol’s twittering masses are raising money as part of a global day of action. On the evening of Thursday 24 March, Bristol Twestival will take place in the upstairs club at The Slug and Lettuce on St Nicholas Street.
Party goers will be entertained by Bristol comedian Paul Parry, local bands including seven piece act Dub Mafia and have the chance to win raffle prizes including an iPad 2 donated by Bristol-based digital businesses Sift Media and Sift Groups.
All money raised will go to The Rainbow Centre for Children, the Knowle-based charity which provides professional support to children and their families affected by bereavement and life threatening illness.
As part of the fundraising efforts, organisers are calling on local businesses to join the £140 Club.
Businesses are invited to make a £140 donation to the Bristol Twestival fund and one lucky business will be named as the lead sponsor and receive extensive promotion on and offline.
Dan Martin, editor of BusinessZone.co.uk and lead organiser of Bristol Twestival, said: "Bristol has truly taken to Twitter and built-up an active community of people that are passionate about where they live and connecting with each other.
"The Twestival initiative also has a strong track record in the city. In 2009, we raised £1,500 for Charity Water and last year, we smashed our £3,000 target by generating almost £6,000 for Concern Worldwide. Twestival well and truly proves that social media can be used for social good."
Bristol Twestival Co-organiser, James Ainsworth added: "Any local business can enter and £140 is a small amount that will make a genuine difference for our charity. In these days of economic uncertainty, charities have to make their funds stretch further, yet the need for the charities themselves increase.
"The idea pays homage to the great Bristol Balloon Fiesta fundraising efforts, at a more palatable price and is also a cheeky nod to the 140 characters limit that users of Twitter must adhere to when sending out their messages. We hope local businesses, big and small will join us and take advantage of the fun-spirited nature of this extra-ordinary local networking event."
Angela Emms, director at the Rainbow Centre for Children, commented: "We help families deal with the pain, grief, anger and sadness that can be caused by the death of a child or parent or their life threatening illness and the impact that has on individual family members as well as the family as a whole.
"Families come to us not only because someone has died from an illness but also as a result of road traffic accidents, suicide or murder."
The organisers also welcome donations of prizes for the raffle draw on the night from any business that wants to be a part of the goodwill efforts that will see similar events take place across the globe in more than 160 cities.