13th Dec 2012
More small businesses will choose to create a branded Facebook page before a website in the future, according to Facebook’s director of small business.
Dan Levy, speaking at Facebook's European headquarters in Dublin on Wednesday, said that the social network can enable small firms to reach a large target audience without having to spend money on web design, SEO or e-commerce, Silicon Republic reported.
"Most businesses start off on Facebook as users – that’s why their pages look a lot like the traditional user experiences," said Levy. "They use promoted posts as a simple way to get started and then they take off."
Levy claimed that the number of local business pages advertising on Facebook has almost doubled since the beginning of the year, with a 40% increase in the amount of active local pages.
Other recent statistics have shown that over 300,000 pages have promoted 2.5m posts in the last six months, with more than one-quarter of those businesses new advertisers on Facebook.
The social network is now keen to support small businesses, said Facebook’s SMB marketing manager in Dublin Felicity McCarthy, adding that the opportunities for small businesses are immense.
"The world is depending on SMBs to lead growth in the economy and we think Facebook has a role to play to unlock that potential."
She added that Facebook is also working with various chambers of commerce in the UK and Ireland to drive adoption.
In October, Facebook’s COO Sheryl Sandberg said there are currently 11m small and medium sized companies on the site, and that serving small business is "just as important" as large advertisers.