Infographic: Should your business be on Pinterest?

Dan Martin
Former editor
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Everyone's talking about Pinterest, the latest network on the social media scene. But it's not the right fit for every business. Use this infographic to find out whether you should start pinning.


For more business-related infographics, click here

About Dan Martin

About Dan Martin

Dan Martin has 10 years experience as a journalist writing about entrepreneurs and the issues that affect them.

After three years working as a researcher for Sky News, he joined as a reporter. This was followed by two years working as news editor for during which time Dan also contributed to Growing Business magazine. In 2006, he joined Sift Media as business editor before being promoted to editor of He also has responsibility for UK Business Forums, the UK’s most active online forums for small business entrepreneurs. In addition, Dan founded The Pitch,'s nationwide competition for small business owners. He host the grand finals in 2009 and 2010 in front of an audience of 300. 

As well as interviewing many entrepreneurs, Dan has written content for leading business organisations such as the Department for Business, Enterprise and Regulatory Reform, British Chambers of Commerce, Forum of Private Business, Investors in People and Business Link for London. Among the publications that have quoted Dan are The Times, Mail On Sunday, Financial Times, Personnel Today and Bristol Evening Post. His articles have also been published by publications including eGov Monitor, Virgin Express in-flight magazine and Personal Success.

Dan regularly speaks at events about small business and social media issues. Among the events he has presented at are the National Federation of Enterprise Agencies' annual conference, Learning Technologies, Publishing Expo and World of Learning. He has also chaired high profile debates featuring senior representatives from Business Link and the Federation of Small Businesses and Dragons' Den judge James Caan.

Dan was named the 10th most influential political blogger on Twitter by the Independent and won the public award for best B2B tweeter at the Golden Twits 2010. He also organised the Bristol Twestival, part of a global Twitter driven charity initiative, in February 2009 and March 2010. Volunteers from 175 cities around the world organised events using the social network. In total, $350,000 was raised for charity: water in 2009 and $500,000 for Concern in 2010. In Bristol, £1,500 and £5,600 was raised.


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By davejug1
04th Apr 2012 12:24

Please, before actioning this read the following from their ToS:

Our license to you. Subject to the terms and conditions of these Terms and our Acceptable Usage Policy, we grant you a license to use the Service, including accessing and viewing Pinterest Content, for your personal, noncommercial use to allow you to express yourself, discuss public issues, report on issues of public concern, engage in parody and as expressly permitted by the features of the Service.  Pinterest may terminate this license at any time for any reason or no reason. Except for the rights and licenses expressly granted, Pinterest reserves all other rights and no other rights are granted by implication or otherwise.

They no longer allow Commercial content as of the 24th March.

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By Drachsi
04th Apr 2012 14:23

I like the idea of the Infographics, it would be helpful if a larger version was available as I had difficulty in reading some of the text.

I have just started using Pinterest and expect it will be months before any benefits show. It's like many good ideas, you need time to set things up, and add the "Pin It" to your Browsers bookmarks. As a Virtual Webmaster to small companies, it can be time comsuming for many companies to do, with no immediate benefits.



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By Babulo
27th Jun 2012 06:30

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